Overcoming Organizational Silos: Integrated Technologies & Automated Business Processes
Available October 27th
Customer experience is quickly becoming businesses’ next competitive battleground, expected to overtake price and product as a brand’s key differentiator by 2020. And while many organizations are making CX strides within their individual departments, adopting advanced solutions (CRM, Marketing Automation, Contact Center Solution, Billing Software, etc.) and processes to help streamline customer data management and user activities, most are still lagging as it relates to cross-departmental collaboration and communication—creating a disjointed experience for their customers, and a logistical nightmare for their employees.
Join 3CLogic and Faye Business Systems Group, as we explore the following:
- How to effectively integrate disparate systems (CRM, Marketing Automation, Call Center Software, etc.), processes, and data to support cross-channel and cross-departmental customer journeys.
- How to automate business processes, enabling a seamless handoff from one system or process to another while enhancing the user experience.
- How to ensure all customer data is readily available across all business units, and is used to optimize future interactions and processes.
About the Presenters:
Guillaume Seynhaeve - VP of Marketing and Business Development at 3CLogic
Guillaume Seynhaeve is the VP of Marketing and Business Development at 3CLogic with over 10 years of experience in sales and customer service. In his role, he routinely shares best practices regarding how to marry technology and business processes to enhance the overall customer experience.
Jesse Heller - Marketing Director at Faye Business Systems Group
Jesse Heller is the Marketing Director at Faye Business Systems Group, a SugarCRM Elite Partner and software company and consulting firm based in Los Angeles. Jesse’s professional background includes Channel Marketing and Business Development experience in Film and Television, Professional Services and the Software / Technology industries. He graduated with a BA in American Literature from UCLA and an MBA in Marketing from Pepperdine University.
John Harr - Project Manager and SugarCRM Consultant at Faye Business Systems Group
John Harr is a Project Manager and SugarCRM consultant at Faye Business Systems Group. He is a Certified Sugar Instructor with Sugar University. John teaches an online class on SugarCRM Advanced Workflow. John's background includes software application development and project management. He earned his BA from DePauw University in Psychology.
