5 Ways to Boost the Success of Your Inside Sales Team

Outbound sales has always been considered a challenging role—but as consumers become more mobile and their expectations continue to rise, sales representatives are finding it increasingly difficult to connect with their target audience. In fact in 2007, it took an average of 3.68 calls to reach a single prospect. Fast forward to today, it takes an astounding 8 attempts to get in front of one—twice as difficult. And for the typical sales rep, only 2% of calls result in an appointment—it can feel like searching for a needle in a haystack. With consumers harder to reach and prospects more challenging to sell, how can one boost the productivity and success of their inside sales team?

In this brief, you’ll learn:

• Outbound dialing techniques that can help increase the odds of a prospect answering the phone
• How syncing marketing automation, CRM, and dialing platforms can enhance reps’ speed-to-call and conversion rates
• How guiding sales reps with dynamic scripts can help facilitate interactions
• The importance of lead nurturing, but the critical steps almost half of sales reps fail to do